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CRAFT COFFEE REVOLUTION, Rebranded Specialty Coffee Shop

Craft Coffee Revolution broadway

Location: Broadway Avenue; Franchises at The Podium and Esteban Abada, Loyola Heights (near Katipunan)
Facebook: Craft Coffee Workshop
Twitter:@craftcoffeewshp
Instagram: Craft Coffee Revolution
Foursquare: CRAFT COFFEE REVOLUTION

Craft Coffee Revolution Menu

Craft Coffee Revolution broadway menu

Craft Coffee Revolution Broadway

CRAFT COFFEE REVOLUTION, which was formerly CRAFT COFFEE WORKSHOP, is a recently rebranded concept that had humble beginnings at Broadway Avenue, corner E. Rodriguez Avenue, beside La Creperie. I had passed by this road several times and just ignored it but in this recent Third Wave Coffee Shop hype, I came to learn that Craft Coffee Revolution is picking up its pace. Franchisers of the brand opened two new shops, one in Podium and the other in Loyola Heights.

craft coffee revolution broadway

Here Come the Third Wave Coffee Shops

The opening of relatively new franchises of Craft Coffee Revolution at Esteban Abada and The Podium is just the beginning. Six more branches are slated to be opened by Australian coffee shop empire Toby’s Estate. Department of Coffee will soon be opening at Roces Avenue, Quezon City. And the helm of Intelligentsia, Chicago’s pride is coming soon at Shangri-la Mall, following their popup store. As you can see, it’s not just “me”, hyping Third Wave Coffee Shops. I am stating what is happening in the food industry, whether these are truly genuine third wave coffee shops or not.

While Craft Coffee Revolution is becoming more commercialized, it will be better to have a coffee experience where it was born, where the experience is curated and personalized.

Craft Coffee Revolution Broadway

For 2 years, Craft Coffee Revolution has been creating that consumer habit of drinking single-origin coffee, teaching the art and cuisine of coffee, from bean to cup to practical methods. I am not sure if they were the first adopters of the Third Wave Coffee revolution, but Craft is certainly quite old considering the trend has begun late 2013 here in the metro.

Craft Coffee Revolution Broadway

Unlike Yardstick Coffee, Department of Coffee and Third District Coffee Shop who use La Marzocco machines, Craft Coffee Revolution pushes for the use of San Remo machines. I am unsure of the benefits of using one over the other, so let’s just sit back, relax and enjoy their coffee.

Craft Coffee Revolution broadway

I like how the interiors can be sort of rugged, disheveled and cluttered. This is quite a hole in a wall and I think I will enjoy my experience here rather than at The Podium where it’s in a mall, or even at Esteban Abada where it’s full of students.

Craft Coffee Revolution’s LATTE – Php 140

Craft Coffee Revolution broadway

Craft Coffee Revolution also has the Piccolo Latte, but my friend opted for the regular latte. Peter Ong, the owner of Craft Coffee Revolution who happened to be there in the branch, graciously entertained our curiosity. In that, I can already see our experience becoming artisanal and personalized, as what specialty coffee shops are meant to be.

Craft Coffee Revolution broadway

Peter shares the beans come from different parts of the world, notably using Arabica beans. (Trivia: Aside from the popular Arabica beans, there are also other coffee bean variants that have stronger flavors like Liberica, Robusta and Barako.) However, hyperlocal movement is extremely popular these days, having homegrown coffee beans that are local instead of importing them. Craft Coffee Revolution is also into using beans from Benguet and Mt. Apo, the former being sweeter, so these are also being exported to Australia. Craft also supplies beans to Magnum Opus Fine Coffee, located at Aguirre Street.

craft coffee revolution broadway

Craft Coffee Revolution’s CAPPUCCINO – Php 120

I was torn between Craft’s Mocha versus Cappuccino but since my friend already ordered for Mocha, I decided to get the Cappuccino so she could taste the difference too.

Craft Coffee Revolution broadway

In contrast to latte, Cappuccino has more foam and theirs is quite good. I am used to Starbucks’ Cappuccino so this was better than the second wave coffee shop. I like that it has a nutty flavor to it and as Peter quite puts it, “It’s ready for drinking as soon as its served.” Coffee is not meant to be served really hot that it burns your tongue, but at a good 60 degrees in temperature.

Craft Coffee Revolution broadway

Craft Coffee Revolution’s MOCHA – P160

Craft Coffee Revolution broadway

Craft’s Mocha cup is quite sweet and with chocolate tones. I believe many of you will like this better than the Latte or Cappuccino.

And yes, I know it’s hard to distinguish the three of them. They all look exactly alike. I was partly wishing I ordered a Flat White instead but I just had to have a beautiful cup.

Craft Coffee Revolution’s ICED MOCHA – Php 160

The summer heat is so hot and I couldn’t agree more that the coming of Third Wave Coffee Shops here in Manila will be deeply affected by the 36 degrees weather. The solution? Craft’s Iced Mocha. While it’s not that artisanal anymore, this will really quench your thirst. Craft also has Iced Latte in case you want a less sweeter version.

Craft Coffee Revolution broadway

The Pride of CRAFT COFFEE REVOLUTION: Trained Baristas in the Art of Aeropress

Our cups of coffee have been “designed” by Aldrin who I believe is going to enter the World Aeropress Competition in Italy this coming June! But as Peter mentioned, Aldrin needs funding for his plane ticket so I believe they’re doing everything they can to make Aldrin’s dreams come true. That’s really really nice.

Craft Coffee Revolution broadway

Craft Coffee Revolution broadway

CRAFT COFFEE “WORKSHOPS”

Craft Coffee Revolution broadway

Owing to Craft Coffee Revolution’s former name, Craft does conduct workshops priced at around Php 5000 per person, for those of you who are inclined to the art of coffee.

I look forward to drinking my next cup at Craft Coffee Revolution. I hope you’ll also get the chance to try their coffee. It’s worth a visit at a place where they actually know what they’re doing.

CRAFT COFFEE REVOLUTION Rating:

Taste and Originality: (3.0 / 5)
Customer Experience: (3.0 / 5)
Value for Money: (2.5 / 5)
Brick and Mortar: (3.0 / 5)
Average: (2.9 / 5)