Location: 5001 Earle Avenue, Rosemead, California
Official Website: www.huyfong.com
If you don’t know what Sriracha is, you’re missing half of your life.
Just kidding. Perhaps you’re missing 80% of your life when you love spicy foods and condiments.
Huy Fong Food‘s Sriracha is possibly the most popular hot chili sauce fad of the 20th century. To this date, over 18,000 bottles of this Thai-originated hot chili sauce are produced in an hour in Huy Fong Food’s Irwindale factory, and has sold over 20 million bottles in a year. If you’re not convinced of Sriracha’s popularity, there’s a dedicated Sriracha Rooster Sauce Facebook page created by thousands of Sriracha worshippers with almost 300,000 likes. People put Sriracha on anything ~ from hotdogs, to burgers, pizza, chow mein, doughnuts (huh?), vodka (really?!), candy canes (what?!), and commonly to the Vietnamese Pho. If this still hasn’t convinced you of its widespread popularity, there’s already a documentary for this legendary chili sauce entitled Sriracha the Movie, directed by Griffin Hammond. You can watch the trailer of its documentary below.
The Origins of the Sriracha Hot Chili Sauce
Made of chili pepper paste, distilled vinegar, salt, sugar, and garlic, the Siracha Hot Chili sauce was said to be named after the coastal city of Sri Racha (Siracha) in the Chonburi Province of Eastern Thailand, where it was mainly used in seafood restaurants. Said to be invented by a Thai woman named Thanom Chakkapak, her own version, Sriraja Panich, is sweeter and thinner than Huy Fong Foods version.
Siracha maker David Tran who hails from Vietnam moved to Boston and later Los Angeles, where Tran founded his company in 1980, naming it after the ship vessel Huy Fong that carried him. Huy Fong Foods has so many products including Sambal Oelek, but the Sriracha hot sauce is the most popular. Did you know that this Siracha sauce has no marketing arm? Its popularity spread by word of mouth and every year, its sales grow by 20%.
Colloquially known as the Rooster Sauce or Cock Sauce, Sriracha hot sauce has this Rooster emblazoned on its front. This is because Tran was born in the Year of the Rooster. Some say Tran eats in Vietnamese Pho in restaurants all over Los Angeles and use his own Sriracha hot sauce but no one ever recognizes him.
Where to Buy the Siracha Hot Sauce
Huy Fong sells a sample pack for only $8 including the Sambal Olek and a Chili Garlic sauce and also the shipment fee. It’s pretty cheap! But beware, there are some who auction it on Ebay for fears of #Srirachapocalypse, which I will talk about in a while.
I Love Siracha
Since I love hot chili sauce and spicy foods in general, Sriracha hot sauce is no exception to this rule. I usually eat at Pho Hoa here in the Philippines and order their Vermicelli Noodle Bowls topped with fried spring rolls and grilled chicken, pork or shrimp.
This is a completely healthy bowl that I usually enjoy for lunch. Though it comes with a sweet vinegar sauce, I drizzle it with Pho Hoa’s signature Hoisin sauce and of course, Sriracha hot sauce.
The nutty, sweet and sour flavor of the Vermicelli noodle bowl is enhanced by Siracha hot sauce, adding it with a special kick!
And then there’s MyThai’s bestselling Pad Thai – Pad See Ew. Sriracha is a good combination to it. But after a while my head hurts. It’s too spicy already!
When California’s Department of Public Health has ordered to halt production of Siracha for at least 30 days before shipment, #Srirachapocalypse trended in Twitter.
#Srirachapocalypse is upon us
— James Goodin (@goodintwoshoes) January 21, 2014
— NIGH! (@bryanNigh) January 16, 2014
— ShopHouse (@ShopHouseTweets) January 16, 2014
But the world can now breathe a sigh of relief. It seems that Huy Fong Foods will soon be shipping its Sriracha hot sauce by end of January! That’s good news.
The first 100 people in LA to buy a bowl and say SPICE HOARDER after 5pm on 1/22 get a bottle of Sriracha. -Rusty #srirachapocalypse
— ShopHouse (@ShopHouseTweets) January 21, 2014
— HuffPost Chicago (@HuffPostChicago) January 11, 2014
How about you? Do you love the Siracha hot sauce as well? Where do you like to put your Siracha hot sauce? Share your love for Sriracha sauce on Candid Cuisine!