Location: 736 Divisadero St, San Francisco, CA 94117, United States
Telephone Number: +1 415-345-1953
Opening Hours: Monday to Saturday 7:00am – 7:00pm; Sunday 7:00am – 9:00pm
Official Website: www.themillsf.com
Facebook: The Mill SF
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The Mill SF: Artisanal Josey Baker $4 Toasts and Four Barrel Coffee
At the far side of the world, we remain spectators, unaware of the $4 toast revolution that swept San Francisco back in 2015. We can only see it as the City that nurtured hipster coffee shops, and led the startup boom in search for the next billion dollar unicorn. And despite of the government’s lack of political will to finding solutions to make the City habitual at night, San Francisco still manages to come up with a trend that is blasphemous to the hungry. They call it ~ the $4 toast revolution.
Would you buy a piece of toast ridiculously priced at $4? If that was the design of Josey Baker and the wondrous Four Barrel Coffee back in 2011, it makes the feat even more impressive. Four Barrel Coffee, with its quiet store in Valencia, was never overpowered with taquerias and Tartine Bakery. Four Barrel remains the craft as it is today, arguably one of the best coffee shops in San Francisco. Yet with Josey Baker and Four Barrel Coffee giving birth to THE MILL in an era where Divisadero’s quiet neighborhood becomes more than just Nopa’s monster burgers — Something magical happens.
The idea of glorifying something as simple as a traditional breakfast-at-home commodity is almost outrageous that critics call it “pretentious”. A one and a half inch thick of Dark Mountain Rye topped with combinations of jams, cream cheese, and peanut butter spreads can hardly pass as $4. Our morning toast seem to breach the butter-and-sugar routine.
At 400 slices of toast on an average day, the dollars started coming in at the Mill. People seem to be getting curious what this piece of toast can bring them when the day starts.
Slightly burnt on the exterior, chewy and tartly on the inside, the cranberry jam is one hell of a complement to this unique piece of toast. I can hardly put a word or two to describe it, but I can say that the sunflower, flax seeds combined with sea salt and sesame are a mouthful and explosive in every bite. Picture this – the cranberry jam slowly seeps in between bites. If you do get one, make sure to wipe your plate clean with a small chunk.
The Whole Wheat Bird Bread, another popular toast at The Mill, makes this artisanal toast revolution even more mouthwatering, as they slather these with almond butter and simplify with salt. Salt improves taste, right?
Would I get another $4 toast? We always ride the trend. I would ride the trend. It’s 2016 and the trend is showing no signs of slowing down. Like Uber, the Mill’s $4 toast is a unicorn gone mainstream.