One can be so overwhelmed with the food choices along Joo Chiat Road. Turn around the corner and East Coast Road is likely to bring out the same consumer paralysis in you. But if you do some research before trekking this hipster neighborhood in Singapore, you’ll find that it’s not so confusing at all. (I definitely got Hayes Valley vibes here.) Those who want the usual brunch or coffee can definitely check out Homeground Coffee Roasters.
This small modern coffee shop is slowly developing a following for its coffee beans. I got myself the Vanta right after trying their white. It has chocolate notes and is less acidic. It’s one of the best cups I had in Singapore.
On the other hand, one of the reasons people have been flocking to this coffee shop is because of their Level Up Kaya Toast.
It is atas, as locals would say, and the price is double your usual kaya toast, coffee not included. They serve it deconstructed — kaya spread and butter on the side, soft boiled eggs cracked open. The Hokkaido Milk Toast isn’t up to my expectations because it’s crisp, crumbly. I didn’t think it meshed well with the soft boiled eggs when you dip it. It doesn’t absorb the softness of the proteins at all.
Foodies would be recommending the newly reopened Chin Mee Chin Confectionary in East Coast Road. But even that, I have some reservations to try because of the average reviews online.
I tried to sweeten my meal with bacon on the side, but nothing like dough’s bacon steak. It’s not crispy and I can definitely cook this better at home.
I would only recommend Homeground’s coffee at this point. Their food needs a better execution though. I have some doubt about their wagyu sando because they use the same Hokkaido milk toast as well. It might not be the right bread.