White Label, North Bridge Road, Singapore

Address: 734 North Bridge Rd, #01-01, Singapore 198702
Opening Hours: Monday – Friday 11:30 AM — 10:00 PM, Saturday-Sunday 10:30 AM — 10:00 PM
Official Website: thewhitelabel.sg

I’m in a French cuisine era, so bear with me. This, too, shall pass.

If you’re looking for an affordable French cuisine restaurant, Muslim-owned The White Label restaurant delivers fusion French fare at an unexpected location — North Bridge Road.

Of course, at North Bridge Road or Haji Lane, you’re likely going to eat Turkish kebabs and mezze, fresh pasta at Tipo Pasta Bar, or an overpriced bagel at Keen’s Bagelry. But scratch all that. White Label is going to change your mind.

French Onion Soup $10

I started off my meal with the French onion soup, served piping hot.

Obviously, it’s not at Bistro du Vin level, but I appreciated the thickness of the Gruyere cheese at a cheap $10. The broth had a rich, clean beefy flavor complemented with the sweetness of the onions. Garlic baguette was the clear highlight and great for dipping in the soup. The bread was toasted to perfection and had a crispy exterior that gave way to a soft, chewy interior.

Cherrywood Smoked Contre-Filet $39

For the main course, I had the Cherrywood Smoked Contre Fillet (Striploin). I liked that for the price of SGD 39, the steak delivers at a level akin to airline business class steak (close to Emirates, but not quite).

It came with this flamboyant lid. You’ll get a whiff of the cherrywood, which I find so close to Mott 32‘s presentation of the Black Cod.

Perfectly cooked to a tender and juicy medium, the cherrywood gave it a promising smoky scent. Butter-infused steak is melt in your mouth. On the side, french beans, carrots, sweet potato mash and tomatoes. Loved the rosemary butter cream sauce that came with the steak, which you can pour over or dip to your liking. Either way the striploin steak is perfectly seasoned. You don’t really need the sauce.

I wish I had room for dessert but I was too full after this really filling meal. The portion size is great for sharing between 2-3 people; 4-6 people would be a stretch. The White Label is great for romantic dates or brunches with a friend or two, because Croque Madames and Egg Bennies are well below $20. And if you fancy an afternoon tea, viennoiseries and cakes, The White Label is a great alternative to crowd favorite French American Bakery. Reservations are highly recommended.